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Tracardi

★4.3
💬543
💲Freemium

Tracardi is an open-source Customer Data Platform that enables businesses to unify customer data from multiple sources, process it in real-time, and create personalized customer engagement experiences. It supports both low-code and no-code integration, with features like event validation, custom profile merging, and programmable data streams.

💻
Platform
web
API-firstAutomationCDPCustomer Data PlatformCustomer engagementData unificationLow-code

What is Tracardi?

Tracardi is an API-first solution, low-code / no-code platform aimed at any business that wants to start using user data for automated customer engagement. It is an open-source Customer Data Platform (CDP) designed to help businesses engage their customers and build sales through automated digital experiences. Tracardi unifies customer data from multiple sources, enabling personalized interactions and targeted marketing campaigns. It offers features like real-time data processing, extensive plugin options, and multi-tenant support, making it adaptable to various business needs.

Core Technologies

  • API-first design
  • Real-time data processing
  • Low-code/no-code integration
  • Customer data unification
  • Multi-tenant support

Key Capabilities

  • Customer data unification from multiple sources
  • Real-time data processing
  • Personalized customer engagement
  • Automated digital experiences
  • Extensive plugin options
  • Multi-tenant support

Use Cases

  • Break down data silos to unify customer data
  • Create comprehensive customer profiles for personalized interactions
  • Leverage unified data for targeted marketing campaigns
  • Enable real-time data collection and processing for instant responses
  • Integrate with existing company infrastructure via API-first design

Core Benefits

  • Unify customer data from multiple sources
  • Enable real-time data processing
  • Create personalized customer experiences
  • Supports low-code/no-code integration
  • Offers flexible and customizable workflows
  • Provides multi-tenant support for SaaS providers

Key Features

  • Customer data unification from multiple sources
  • Real-time data processing
  • Personalized customer engagement
  • Automated digital experiences
  • Extensive plugin options
  • Multi-tenant support (Commercial Multi-Tenant version)
  • Low-code/no-code integration

How to Use

  1. 1
    Contact Tracardi to schedule a demo
  2. 2
    Install the demo or Proof of Concept version
  3. 3
    Make a contract and launch the production version

Pricing Plans

Open-Source Version

Free
Best for small companies with limited number of customers. Collection of behavioral customer data from multiple sources, Stitching one customer profile, Event and profile orchestration, Simple Automation. Limitations: Limited number of collected events per seconds (harder to scale), Single tenant installation, Limited Automation, No event validation.

Commercial Enterprise

Contact Us
Best for big companies with a lot of data collected. All from open-source version, plus Event validation, Custom profile merging, Performance (Parallel Processing of Data), Extended automation, Programmable Data Streams, Collection via Queues (Kafka, RabbitMq, etc), Separate Test and Production Environment, Customer Activation. Limitations: Single Tenant.

Commercial Multi-Tenant

Contact Us
Best for SaaS Providers. Mutli-Tenant setup, Support with Installation and Integration, Lowered Price per Tenant Installation.

Frequently Asked Questions

Q.Is Tracardi free?

A.Yes, Tracardi has two versions: a Free open-source version and a Paid Commercial version.

Q.How does Tracardi work?

A.Tracardi is fueled by events from various sources like mobile apps, web services, CRMs, e-commerce shops, CSV files, and API integrations. It unifies all data formats into one and orchestrates information about your customers to other systems or interacts with users directly.

Q.Can I integrate Tracardi with a legacy webpage?

A.Yes, integration is as simple as pasting a JavaScript code.

Q.How does Tracardi collect data from websites?

A.Tracardi collects data from websites by embedding a JavaScript snippet that captures user interactions and sends them as events to the Tracardi server. This data includes details about user actions, IP address, browser type, and device information.

Pros & Cons (Reserved)

✓ Pros

  • Open-source nature ensures transparency and continuous improvement
  • API-first design allows seamless integration with existing systems
  • Low-code/no-code platform makes it accessible to businesses of all sizes
  • Affordable pricing compared to other CDPs
  • Real-time data processing capabilities
  • Flexible and customizable workflows through plugin options

✗ Cons

  • Limited number of collected events per second in the Open-Source version
  • Single-tenant installation in the Open-Source and Commercial Enterprise versions
  • Commercial Enterprise version has single tenant limitation

Alternatives

No alternatives found.