Q.Are people really more than demographics?
A.Yes, PersonaLive segmentation is based on demographics, social media activity, mobile movement data, and credit card transactions, leading to a 17% average increase in predicting retail behavior and up to 50% better campaign performance.
Q.Where does the data come from?
A.PersonaLive uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, demographic, census, and public social media profiles.
Q.How can PersonaLive help me?
A.PersonaLive helps you understand and activate customer insights for successful marketing and location decisions. You can append segments, analyze top segments and LTV, and activate personalized messaging across multiple channels.