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Clay 2.0

★1.8
💬16
💲Freemium

Clay is a powerful B2B outbound platform that combines data enrichment, AI, and workflow automation to streamline sales and marketing processes. It allows users to access 100+ premium data sources, generate AI-powered content, and automate growth workflows for increased efficiency and revenue.

💻
Platform
web
AICRMData enrichmentGTMIntent dataLead generationLead scoring

What is Clay 2.0?

Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale. We combine the best of 50+ data providers—and the power of AI—to transform your sales process. Access 100+ premium data sources and AI research agents in one platform, then automate growth workflows to turn insights into revenue.

Core Technologies

  • Artificial Intelligence
  • Data Integration
  • Workflow Automation

Key Capabilities

  • Personalized outbound campaigns
  • Lead generation
  • CRM enrichment
  • Intent data tracking
  • Automated outreach

Use Cases

  • Automate CRM prospecting and lead cleaning
  • Run targeted marketing campaigns across channels
  • Score accounts based on intent data
  • Build data foundations for enterprise workflows
  • Launch growth campaigns without adding headcount

Core Benefits

  • Saves time by consolidating GTM stack tools
  • Reduces costs through automation
  • Provides enterprise-grade security
  • Enables scalable lead generation
  • Offers flexible workflows for data-driven decisions

Key Features

  • Multi-provider data enrichment
  • AI formula generator
  • AI research agent
  • Personalized copywriting
  • CRM enrichment & hygiene
  • TAM sourcing
  • Account & lead scoring
  • Intent data
  • Automated inbound & outbound

How to Use

  1. 1
    Connect to data sources and enrich leads using integrations.
  2. 2
    Use AI features like research agents and copywriting tools to personalize outreach.
  3. 3
    Automate workflows for sales, marketing, and customer engagement.
  4. 4
    Track and score leads based on intent data for better targeting.
  5. 5
    Integrate with CRM and email sequencer tools for seamless operations.

Pricing Plans

Free

$0
1.2K credits/year

Starter

$134/month
24K credits/year

Explorer

$314/month
120K credits/year

Pro

$720/month
600K credits/year

Enterprise

Custom
Custom Credits

Frequently Asked Questions

Q.What is Clay?

A.Clay is an all-in-one platform that helps B2B businesses run personalized outbound campaigns at scale by combining data, AI, and automation.

Q.What can I do with Clay?

A.You can use Clay to enrich your CRM, source targeted lead lists, score accounts, track intent data, automate inbound and outbound processes, and consolidate your GTM tech stack.

Q.Is Clay secure?

A.Yes, Clay is backed by enterprise-grade security and scale, including SOC 2 Type II compliance, GDPR support, and CCPA support.

Pros & Cons (Reserved)

✓ Pros

  • Consolidates GTM stack to save time and cut costs
  • Access to 100+ premium data sources without contracts
  • Flexible workflows to turn data into action
  • AI-powered features for research, scoring, and copywriting
  • Enterprise-grade security and scale

✗ Cons

  • Can be credit-intensive depending on data enrichment needs
  • Requires some learning curve to master workflow automation
  • Pricing can be a barrier for very small or early-stage startups

Alternatives

No alternatives found.