Q.What is a sales battlecard?
A.Sales battlecards are easy-to-digest, shareable documents that provide key information about your competitor. They include competitive talking points, positioning strategies, competitor strengths & weaknesses, and pricing information.
Q.Why are sales battlecards important?
A.Sales battlecards help increase win-rates and shorten sales cycles in competitive deals. They give your team a standardized game plan they can execute as soon as a competitor is brought up in a conversation.
Q.Who should own battlecard creation?
A.Ownership often falls to product marketing managers and product managers. Ideally, sales battlecards are created in collaboration between product, marketing, sales, and sometimes customer success stakeholders.
Q.How does Ignition's pricing work? What's an Editor?
A.Ignition is priced on a simple per-Editor model. Viewing, commenting, and approving is always free — you’re only charged for people actively contributing plan content.
Q.Can I buy each product separately?
A.Each product can be purchased separately — so you can create just the right plan for you. Everything is modular, so it’s very easy to use just what you need. Buying the full bundle will save you 20% though!