Q.What is a Demand Side Platform (DSP)?
A.A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space programmatically. It enables you to bid on ad inventory in real-time and target specific audiences based on various factors, including location, demographics, interests, and more.
Q.Is ad:personam suitable for small businesses and agencies?
A.Yes, ad:personam is specifically designed for small businesses and agencies who want to take control of their programmatic advertising campaigns. It is also suitable for larger businesses due to its transparent pricing and easy-to-use interface.
Q.Do you offer API integration?
A.ad:personam is already integrated with Xandr Invest DSP through API. However, this integration requires a DSP seat, which provides access to Xandr Invest’s programmatic advertising platform.