In the competitive AI landscape, desktop traffic remains a key indicator of engagement. This month’s ranking reveals where attention is shifting—and where it’s holding steady.
ChatGPT continues to dominate, Gemini is rising fast with Google-backed momentum, and DeepSeek appeals to the dev crowd. Below, we dive deeper.
ChatGPT remains dominant, but the growth dip hints at user saturation or emerging competition from more specialized tools.
Gemini is gaining traction fast, likely due to its integration with Google Search and YouTube surfaces—positioning it as the mainstream challenger.
DeepSeek shows the value of developer trust—its open-source posture may not generate massive traffic, but it's sticky among technical users.
Perplexity continues to punch above its weight thanks to a minimal UI and academic-style output with citations.
Overall, we’re seeing the AI tool market split between general-purpose giants and highly-focused daily utilities.
Source: Similarweb public traffic estimates as of July 22, 2025. Desktop visits only. “Visits” refer to sessions, not unique users.
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